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Optimizing your website to generate leads is a no-brainer. But it’s not as simple as throwing a “click here” button on your home page and watching the leads pour in. (Unfortunately.)
Instead, marketers and designers need to take a more strategic approach. In this post, we’ll go over some quick ways you can optimize your website for lead generation that actually work.
Here are some simple ways to optimize your site for lead generation.
Figure out your current state of lead gen.
It’s important to benchmark your current state of lead generation before you begin so you can track your success and determine the areas where you most need improvement.
A great way to test out where you are is to try a tool like Marketing Grader, which evaluates your lead generation sources (like landing pages and CTAs), and then provides feedback on ways to improve your existing content.
Optimize each step of the lead gen process.
If your visitor searched “lawn care tips” and ended up on a blog post of yours called, “Ten Ways To Improve Your Lawn Care Regimen,” then you’d better not link that blog post to an offer for a snow clearing consultation. Make sure your offers are related to the page they’re on so you can capitalize on visitors’ interest in a particular subject.
As soon as a visitor lands on your website, you can start learning about their conversion path. This path starts when a visitor visits your site, and ends (hopefully) with them filling out a form and becoming a lead. However, sometimes a visitor’s path doesn’t end with the desired goal. In those cases, you can optimize the conversion path.
Use contrasting colors from your site. Keep it simple — and try a tool like Canva to create images easily, quickly, and for free. Read this blog post for ideas for types of CTAs you can test on your blog, like the sliding CTA.
The Thank-You Pages
Oftentimes, it’s the landing pages that get all the love in the lead generation process. But the thank-you page, where the visitor is led to once they submit a form on the landing page and convert into a lead, shouldn’t be overlooked.
Along with saying thank you, be sure to include a link for your new lead to actually download the offer on your thank-you page.