Segmentation – How to Target Your Audience
This rule works in all forms of advertising: Try to reach people who are interested in your product.
Then tell your story.
Thanks to the segmentation opportunities in Facebook marketing, you have the opportunity to reach exactly the part of the population you wish, which makes advertising much more effective.
Say that you run a website that sells baseball packages and want to promote an offer with match tickets, hotel, tour of the city and so on.
You’ve created an ad and want the right people to find out about your offer – potential buyers.
Instead of promoting the ad to random Facebook users, which there are around 850 million of, you should go for the ones who are interested in baseball.
Optimize Your Ads – Tell the Right Story
Finding your audience isn’t everything.
Once you’ve tracked down your potential buyers you have to present an appealing, clickable story.
Think about it: How many ads and commercials are you bombarded with every day in magazines, newspapers, on TV and on the Web? How many of these do you think lead to a purchase?
It’s in this buzz you need to make your ads stand out. Getting it to the right demographics is one, highly important aspect, getting people to click and buy is equally important.
Scheduling Your Campaigns
A well-known Facebook marketing fact is that your ads well show different results based on day of the week you are running them. The biggest difference is normally between weekdays and weekends.
However, the time period of the day the ads are shown also has a big impact on the performance.
To Sum It Up
We can’t give you a clear answer of exactly what you should write in your add or what image you should include. Neither can we say what demographics you should approach, when you should show your ads during the day or what your max bid should be.
The answer to that comes from testing and tweaking.
What we can do, however, is provide you with a tool that makes your job a lot easier.
With Qwaya you can test your ads with different content aimed towards different part of the population and you will instantly get an answer on how your ads preform.
When you try different approaches, your work will eventually lead you to your best-preforming Facebook marketing.