If you ask most people, they will tell you that SEO and web design are two separate things and that they have nothing in common. SEO and web design are not individual elements. You cannot separate them from each other. If they both work together, you will see the proper results that you expect from your website. Google has recently put a lot of focus on how your website looks and feels to your customers. Even if your customers aren’t aware of these things, implementing them in your web design will make sure that you have a truly responsive website and that will directly help you with your SEO.
You need to build more rapport with Google and for that, you are going to need more elements than just keyword frequency for your website whether you have a B2B, B2C company or an offshore outsourcing company.
. Here is how you can optimize your rankings and show higher on SERPs to stand out from the crowd:
MOBILE RESPONSIVE WEBSITE
Ever since the end of 2017, when Google announced that it will start indexing websites based on mobile-friendliness first, mobile responsive websites have stopped being a luxury and have become a necessity. Before that update, a website’s desktop version would be indexed first and then the rest. But from that time onward, Google started its mobile-responsive priority. And that is because all the data showed that people are using their mobiles and other handheld devices more and more to access the internet.
2 out of 3 minutes that people spend on the internet are spent via mobile devices. 8 out of 10 consumers would stop engaging with content that doesn’t display well on their device. Google knew about this and immediately started integrating it with its algorithms.
So, when you design your website, make sure you optimize it according to Google and spend extra time ensuring that your website is mobile responsive. Make sure that every element on your website is mobile optimized like your text, visuals, videos and everything else. Also, ensure that everything is tagged in the same way as it is on the desktop site. This is the most essential and important way that you can make your website SEO friendly.
MAKE IT USER-FRIENDLY
Gone are the days when we made websites for Google. Now Google looks to your customers to find out just how good or otherwise your website is. If people land on your website, browse around and then leave because they didn’t find what they were looking for, Google knows that your website is not user-friendly and marks it as a bounce. The more your bounce rate, the harder it will be for you to rank at the top. In fact, it will be nearly impossible.
Google is making sure that its algorithms are developed according to the benefits of the end-users. So what’s good for your users is good for Google and vice versa. So make sure that your website is user-friendly with an easy to use navigation so that users who interact with your website stay for a longer period of time, take some action, and prefer to come back. This tells Google that you are highly trustworthy and reputable.
One of the most underrated elements of any website is its user-friendliness and intuitiveness. Google appreciates and likes websites that are easy to navigate. Combine your design with your SEO to create an experience that is great not only for your customers but also for Google.
Slow and steady wins the race is not something that you want to apply to your website. The quicker your website loads and the cleaner your design is, the better you will rank. Make sure that you keep your pages clear of any kind of clutter. Whether they are your landing pages, product pages, or the home page, Google doesn’t like a page that takes a higher load time. In fact, its algorithm checks your website’s load time before assigning any rank to it. The quicker your webpage loads, the better the rank, and vice versa.
A fast loading site leads to great user experience and a great user experience results in more conversions and sales. This tells Google that your website should rank higher than others.
Even if we don’t consider Google for a minute, we know that customers don’t like a web page that takes a long time to load. Longer load time will mean that you will have a higher bounce rate. Slow pages greatly lower your conversions.
We’ve all heard that ‘Content is King!’
But what does it actually mean?
It means that your content has to be intuitive, concise, and attractive for the visitors. If you have easy to follow navigations, a great web design, great load time and you compliment it with great content, you will have the perfect package to offer not just your customers but also Google.
For this to happen, you need to create content that is easy to understand, relevant to the customers, and tailored to their needs. Your content should directly address the problems and pain points of the visitors and make them feel at ease. The easiest way is to publish how-to posts and longer articles that cater to a customer’s pain points and completely handle them.
Most people don’t give this much thought, even though it is one of the most important elements of any website. You have to map out your site so that you can know what it looks like. Does it look easy to navigate? Or does it look like a maze where your users will have to find their way after experimenting with different paths?
If your internal linking doesn’t make sense to you, how can it make sense to your users? And since Google is basing everything on your users, you can safely assume that it won’t be much thrilled either. So make sure that your internal structure makes sense and follows the best practices. If there are any dead ends, make sure that you get rid of them. There should be no broken links on your website.
BRINGING IT ALL TOGETHER
You can’t implement one element of a good strategy and leave the other one for later. For you to get the conversions that you want, you have to infuse your SEO strategies and your web design strategies together. Do this, and you can reap the benefits for a long, long time.