SEO Secrets to Create a Powerful Brand: 8 Hidden Tricks for Your Business

Why we need SEO Secrets? With so many other online merchants selling the same products and services you offer, competition is one thing you must always have to deal with while trying to grow your business online.

The fact that there will always be competitors with some of them having more effective marketing techniques than you means you must always try to stay on top of search engine results.

Most online buyers do not have the time and patience to check the next page on search results because they believe the first 5 results must be the most relevant ones. With this mindset, they click on the first links they can find on the search results, visit those sites and make their purchase.

This explains why we spend so much time talking about the importance of ensuring your site comes out tops on these search results. There are several steps you can take to keep your site optimized for search engines, such as hiring an expert search engine optimization company like iNext Web and SEO solutions. But sometimes you may not have the resources to pay for these SEO services.

This is why we have put together the 5 SEO secrets you can employ to help you build a successful online business.

Golden SEO Secrets: Publish Fresh Content

If there is one thing that helps establish your brand on the world wide web, it is quality content. There is no known substitute for publishing relevant content relentlessly. When you create the best quality content for your followers, it will drive more targeted traffic to your site and improve your site’s authority and relevance.

To make your content count, always ensure you identify and use a target keyword phrase for all your pages. Think about the phrases any user in your field will use when searching for a page like yours. Phrases like “best Web and SEO company Houston”, is one good example.

Once you have a target phrase for your page, make sure you repeat that same phrase several times all through the page. Make sure you include this phrase 1-2 times in the first paragraph, 2-4 times in the body of the content, and 1-2 times in the closing paragraph.

Make sure you write the keywords in bold, using heading tags, italics, and any other emphasis tag you can use to make the keyword phrases more obvious. However, it is important not to compromise on the quality of your content all because of search engine optimization. Remember the best web pages are written for the readers’ benefit and not necessarily for search engines.

Make Sure You Update Regularly

No matter how good your content is, it will lose its value on these search engines with time. Ensuring there is a fresh content for the search engines to pick up when your keyword phrases and related terms are searched for is one way to stay on top of search engine results without spending much on branding and advertisement.

If you update your site’s content regularly, it is one of the strongest indicators that your site is both relevant and active to all top search engines.

Metadata

During your website design, every page on your site contains one space between each tags to insert your metadata or relevant information about your page and its content. If you make use of a CMS website, your web designer would have pre-installed this data on your site:

Title Metadata

The title metadata is the metadata responsible for the title of pages seen at the top of any browser. It is also the headline seen before your site link on search engine results. This is the most important metadata on your page. Your CMS website comes with an automated system that creates the metadata title for every page on your site.

Description Metadata

the description metadata refers to the textual description used by a browser in your search engine results. You can think of this as your search engine window display. It is a very concise but appealing description of what your site contains, which encourages people to log in and see what you have to offer.

A good meta description contains about two complete sentences. Not all search engines make use of this description, but it is not a bad idea to keep it handy for them.

Keyword Metadata

The keyword metadata is hardly used to tabulate any search engine rankings except on very rare occasions. But since you already know the keyword phrases for your site pages, there is no harm including them in your keyword metadata. It is important you include different phrases.

The general rule is to make sure you maintain 6-8 phrases with each phrase containing 1-4 words. A good example of such a phrase would be “mobile app development“.

Make Sure Your Site is Link-Worthy

You have to pay attention to creating the most relevant keywords within the body of your text. Make it as descriptive as possible. Don’t just say “here” or “click here”, make sure you give the reader an idea of what the linked page contains. Such descriptions are valued by search engines and lead to improved search engine rankings for the linked page.

Make sure you make use of the most descriptive links and link relevant keywords to increase your search engine rankings and keep your site at the top of search engine results.

Use Alt Tags

Another important SEO secrets that practice you can help establish your brand online is to make sure you describe both your video and audio media with the use of alt tags, or alt texts as the case may be.  These alt tags and alt texts make it possible for search engines to find your page easily, especially if you make use of text-only screen readers and browsers.

With these unique and cost-effective SEO secrets practice, you can be sure to get the best rankings on search engines and still and build the most successful online business with the product and service you offer.